IsabelleEngeler
Professor
Associate Professor of Marketing, HEC Lausanne
Isabelle Engeler is Associate Professor in the Department of Marketing at HEC Lausanne. She was previously Assistant Professor at IESE Business School, after postdoctoral research at New York University and the University of St. Gallen.
Her research looks at how firms can use data, technology and market insights to make more effective and responsible marketing decisions, including the potential of synthetic data generated by large language models. She has led consulting projects in the US and Europe on marketing strategy, market research, and product and pricing decisions, and began her career in marketing at Longines.
